There is more to setting up a successful business than just a good idea. Art of Business conveniently and concisely examines all the relevant aspects: the excitement and satisfaction that business entails, the challenges the young entrepreneur is faced with, but also the risks that lie in wait. (wr)Art of Business is organized around a practical example: a company sets out to launch a new line of clothing in the Netherlands and the rest of Europe. On the basis of this example a number of disciplines are briefly examined which the beginning entrepreneur will be faced with, such as management, marketing, legislation and regulations, finance, and compiling of reports. Each chapter ends with a number of exercises. Even though the example is aimed at the European market, the theory can just as easily be applied to a larger market. It acquaints those students just starting out with all the areas of competence one needs when starting up a new business. Other literature and relevant internet websites are also provided for anyone wishing to go further into the subject. (wr)Art of Business is excellent for modular courses of education. It comes with a teacher's guide with the worked out assignments and a study guide dealing with the book's aims and approach.
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